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SimilarWeb has become the go-to tool for millions of marketers, analysts, and business leaders looking to compete in today’s data-driven ecosystem. Their robust market intelligence platform provides access to data that is impacting every single industry, for business of all sizes, on a daily basis. And their marketing team is tasked with helping others understand what that data means for them, and how it can be used to really impact their business.
With regular in-depth analyses, infographics and other rich content around the vast amount of data in their platform, SimilarWeb’s marketing team had already positioned the brand as a thought leader and built an impressive following across their blog and social channels. But in order to continue reaching and engaging with their exceptionally wide target audience in a constantly changing landscape, they realized that they would need to incorporate a whole lot more video into their content arsenal. So they
Staying on top of the trends with timely video content
Reaching B2B audiences across any platform
“With the fairly abrupt switches in distribution metrics for different social channels, it was really important for us to have a solution that we could adapt to any strategy. What we like about Wibbitz is that it’s channel-agnostic. It enables us to roll with the tides without having to rebuild our approach from scratch.”
Creating professional-quality videos for data-driven storytelling
The whole idea behind our video strategy is if you can see the stories we’re able to tell with data from our platform, it will inspire you to think about the way you’ll be able to use it, and get your creativity moving. And we’ve gotten some great reactions from it. Internally, people are really excited to see the content we’re now able to produce on such a high level. Customers are sharing it, interacting with it. And now other marketers are asking us how we do our video.
“We have an amazing content team that is constantly finding stories to tell through our insights - and a concept we loved was trying to do Tasty, but for data. Quick, insightful and interesting content that you’d be excited to see. We spoke with agencies and they wanted to charge us hundreds of thousands of dollars for this, and we didn’t like the idea of losing creative control. So we looked into some online video platforms, but they didn’t give us the quality and customization that we needed. With Wibbitz, there was no comparison - what we were getting was so much richer and more flexible, and it led to a significantly higher quality of content being produced. It was an obvious choice for us and the results speak for themselves. ”
Director of Corporate Marketing at SimilarWeb
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